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THE 5TH GOES TO CUBA

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TIME WELL SPENT LAUNCH PARTY

About Us

The 5TH offers understated, yet distinctive watch designs that integrate seamlessly into a contemporary wardrobe. Founded in 2014 by Alex McBride, a creative business entrepreneur with an appetite to build a brand where quality and thoughtful design are not sacrificed and a brand that defines its individuality through pushing commercial and creative realities.

Respecting Traditional Craft
(but breaking traditional markups)

Welcome to the new era of luxury with The 5TH. We say no to the traditionally inflated prices with no middleman, no wholesalers, and no retailers. Offering high-quality watches direct to you.

Watches Worth Waiting For

The 5TH is defining the aspirational in a new era of luxury. Our watches are created in small, limited runs and are designed to be worn and enjoyed every day. New designs are released on the 5th of the month and are available to purchase for 5 days only.

Our Signature V

The V that replaces the fifth index on our dials distinguishes our watches from the rest.

It's a symbol of our commitment to:

I. Quality

II. Distinctive Design

III. Fair Pricing

IIII. Pushing Boundaries

IIIII. Our 5TH Family